Privacy Policy

Diamond Parking, Inc.
Privacy Policy

Last Updated January 21, 2019

This privacy policy (the “Privacy Policy”) constitutes an agreement between you and Diamond Airport Parking, Inc. and any of its affiliated entities (collectively, “Diamond Parking”, “us”, “our,” or “we”). Diamond Parking is dedicated to protecting the privacy rights of our customers and users of our website. This Privacy Policy describes how Diamond Parking collects, protects, uses and discloses information and data collected and created in the course of your access to and use of our websites and services.


By using any Diamond Parking facility (collectively, the “facilities”), submitting information to Diamond Parking, using the Diamond Parking website or registering an account with Diamond Parking, you consent to this Privacy Policy and the collection and use of information as described below. We will take reasonable steps to notify you and confirm that you agree to the collection of your information in various ways. If you access the facilities, use this website, or otherwise submit information to Diamond Parking, you thereby agree to our policies and practices pertaining to the use of your information.


In general, you can visit our website without revealing any personal information about yourself. However, we may require certain personal information to provide you with access to some portions of our website or certain services.

What information do we collect online?

We collect information when you access certain services or submit an inquiry through our websites, which may include:

  • Personal contact information that you provide to us, usually for the purpose of registering an account, such as name, email address, and phone number;

  • If you choose to use our parking reservation system, we may also collect your credit card information, place of residence or billing address, and your vehicle and license plate identification information;

  • Anonymous, aggregate information that is not linked to personal information which is used to generate statistical reports about the use of our site; and

  • Information we collect through cookies or log files in order to create a profile, such as IP address, browser type, internet service provider, platform type, date/time stamp, and number of clicks, which may be tied to your personal information. This details how individual customers use our website.

What information do we collect offline?

When using a Diamond Parking facility, we may collect:

  • Your license plate information;

  • Information about your vehicle, such as make and model;

  • The date, time, and place at which your vehicle entered and exited the facility; and

  • Video recordings of your entrance to and exit from our facilities;

  • Other identifying information related to our rewards or other programs.

Additionally, some information may be collected offline by third parties in order to facilitate services, such as, credit card, banking, or other payment-related information.

How is your information used?

Your information is used for purposes such as to:

  • Provide a safe parking environment;

  • Enforce parking rules and access controls at our facilities;

  • Effectively communicate with you and respond to your inquiries;

  • Comply with licensing regulations and other legal requirements;

  • Operate and improve our websites;

  • Receive or otherwise process payments;

  • Ensure advertising is appropriately targeted.

Who has access to your information?

Your information will be accessible to Diamond Parking employees trained to comply with our internal policies for handling your personal information and assist you in exercising your rights over your personal information. Third-party vendors that provide support to us (“Service Providers”) may also have access to your personal information while they are carrying out services. However, we take steps to ensure that all Service Providers maintain confidentiality standards that are comparable to those of Diamond Parking, and we do not allow third parties to share your personal information with any other party without your consent.

Under what circumstances may we disclose your information?

We may disclose your personal information to our affiliated companies and third parties as described in this privacy policy. We may also disclose personal information to other companies or people under the following circumstances:

  • To present our website and its contents to you;

  • To provide you with information, products, or services that you request from us;

  • To allow you to participate in interactive features on our website or to notify you about changes to our website or any products or services we offer or provide though it;

  • To protect your privacy and enforce this Privacy Policy;

  • If it is necessary to identify, contact or bring legal action against persons or entities who may be improperly using information or otherwise causing injury to you, to us, or to others;

  • To protect our rights and property;

  • To comply with a law, regulation, legal process or court order; or

  • For any other purpose with your consent.

Our policy is to prohibit our Service Providers from otherwise selling or disclosing the personal information we provide. Unless we specifically disclose it to you at the time of collection or subsequently obtain your approval, we will not make visitor or customer-specific information that is gathered on our site available to unaffiliated organizations unless it is for a commercial purpose that is related to the business of Diamond Parking.

Our Website Is Not Intended for Children.

The use of Diamond Parking facilities and websites is designed for adults, not children. Our facilities and website are not intended for children under 16 years of age. We do not knowingly collect personal information from children under the age of 16 who may visit our facilities or websites, and we do not want to include any such information in our customer databases. No one under age 16 should provide any personal information at our facilities or on the website. If you are under 16, you should not use our facilities or provide any information on this website, make any payments to Diamond Parking, provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn that we have collected or received personal information from a child under 16, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

Links to Other Websites.

Our websites contain links to and portions of other sites, and we are not responsible for the privacy practices or content of these other sites. Please be aware that, when you click on links that take you to external websites, you will be subject to their privacy policies and practices. We strongly encourage you to read their privacy policies and practices to determine if they differ from those utilized on our site. This privacy statement applies only to information collected at Diamond Parking facilities or by our website.


We take commercially reasonable and appropriate steps to protect your personal information from unauthorized access or disclosure. We maintain physical, electronic and procedural security measures to safeguard your non-public personal information. The safety and security of your information also depends on you, and you are responsible for keeping your password confidential. We ask you not to share your password with anyone. We are not responsible for the improper actions or inactions of third parties, such as the circumvention of any privacy settings or security measures contained on the website. We also encourage you to undertake appropriate practices to maintain the security of your information at our facilities.

Changes to This Policy.

We may occasionally make changes to this policy to ensure its accuracy. If we make changes, the revised policy will be posted online and the date of the newest version will be listed. We will also take reasonable steps to communicate any changes to you and obtain your renewed consent to the processing of your information. Please check back frequently, especially before you provide us with additional or new personal information, to determine the current scope of the policy.

Your rights.

You have the right to submit a complaint or object to the collection and use of your information by Diamond Parking at any time, or to require Diamond Parking to review, transmit, change, or delete your information that we have collected and retained. Diamond Parking will fulfill your request to exercise any of these rights within 30 days of receiving a complete request.

California Privacy Rights.

California Civil Code sections 1798.83 permits users of our websites that are California residents to (a) request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes or (b) opt-out of Diamond Parking sharing their Personal Information with third parties. To make such a request, please send an email with the subject line “Request for California Privacy Information” or contact us at the contact information provided below.

Do Not Track Signals.

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. For information about Do Not Track, visit At this time, Diamond Parking does not respond to Do Not Track browser settings or signals. In addition, Diamond Parking may use other technology that is standard to the internet to track visitors to Diamond Parking websites. Those tools may be used by us and by third parties to collect information about you and your internet activity, even if you have turned on the Do Not Track signal.

Unauthorized Use.

If you become aware of any unauthorized submission of information, please inform us by contacting us at the contact information listed below so that we may delete it.

How to Contact Us Regarding Privacy and Your Information.

If you have any further questions about our collection and use of your information, or if you would like to access and review, modify, or delete any of your information that we have collected, or change your consent regarding the use of that information, please contact us at the contact information listed below.

Toll Free at our Seattle corporate headquarters: 800-340-PARK.